Coffee Roasted At Origin

The roasting process is that moment when the green coffee beans are heated to develop the flavors and aromas of a drink that millions of people around the world enjoy daily.

Commonly, distributors purchase green beans for roasting nearby consumer stores, thousands of miles away from where they were grown, but at Coffee Tellers Co we prefer that the roasting takes place in the same area where the coffee came from. Why? This allows greater recognition of value to the coffee grower as well as achieving a product that establishes a real connection between the origin and the consumer.

In this way, we seek to strengthen the economic development of small Colombian coffee growers, who are the main characters of a sustainable business model that ensures the quality of their coffee from start to end.

Roasting at source is also a way of preserving the history and experience of coffee, just as if you were having a good cup with families, farmworkers, or Colombian populations. 

PS:

If someone tells you that home-roasted coffee loses quality or freshness, just get them to try a cup of Coffee Tellers Co.